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About Us

An Initiative Touch Your Soul

An Initiative Touch Your Soul (AITYS) was founded by Madhu Chowdhry in 2012. We are an all-volunteer charitable trust that aims to help the underprivileged access a better life.

Poverty is a phenomenon that is complexly woven into the socio-economic fabric in Uttarakhand. Our goal is to provide education sponsorship for children, infrastructure support for schools, and free medical camps for villagers. Since its inception, AITYS has conducted 68 medical camps across 337 villages, treated more than 15788 people in the region (no medical camps were conducted in 2020-2021 due to the Covid-19 Pandemic) and completed 5,160 annual education sponsorships for students.

Our work is primarily focussed in the area of Pauri Garhwal of Uttarakhand State. The epicentre is in the region between Devprayag and Pauri. At present, AITYS today supports 40% of higher secondary schools in this region.

Vision

Vision

"No Child should be deprived of education due to poverty”. - Madhu Chowdhry

Mission

Mission

To inspire hope and help the underprivileged achieve their true potential.

Madhu Chowdhry

Madhu Chowdhry

Founder and Managing Trustee

Madhu Chowdhry is a graduate of J.J School of Art Mumbai and has lived across the United States and India. After visiting Uttarakhand in 2008, Madhu realized that villagers in rural mountainous areas were some of the most impoverished in the country, and were also lacking access to education and basic healthcare due to the region’s distance from major cities. Determined to raise the standard of living in the area, Madhu started ‘An Initiative - Touch Your Soul (AITYS) in 2012 with the aim to help residents reach a level of self-sufficiency.

Her inexhaustible passion and dedication, to bring much needed reprieve in the lives of villagers, has led to a successful run and an organic growth of her organization. Over the years, volunteers from diverse backgrounds and skill sets have joined, propelling in Madhu's ideology of compassion and 'Seva'.

Driven by compassion Madhu and volunteers who comprise AITYS aspire to work with dedication and sincerity. She puts her ideology in simple words…“Somebody helped me get somewhere in life and now it is my turn to do the same for others”.
There are so many in need of help, deprived of basics like education and medical care. We aim to reach out to the underprivileged and help them reach a level of self-sufficiency”.

Our Goals & Objectives

  • To promote completion of secondary education and counter school dropout rates
  • To provide marginalized students with scholarship opportunities.
  • To promote preventive health care to all the students and the local population 
  • To upgrade school infrastructure with modern amenities and help bridge the gap between urban and rural education opportunities 
  • To provide the necessary support to the students during the Covid-19 Pandemic ensuring that their education remains unaffected
Progress Snapshot

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AITYS Founded

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Students Sponsored

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Schools Supported

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Free Medical Camps

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People Treated

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Villages reached

Reach of Our Initiative

Located partly in the Gangetic plain and partly in the northern Himalayas, Pauri Garhwal district encompasses an area of 5,230 square kilometers in the northern state of Uttarakhand, India. AITYS area of operation has its epicentre in the region between Devaprayag and Pauri.

Media Coverage

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No child should be deprived of education due to poverty.
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